Being Old Doesn’t Mean “All the Same”:
It has dawned on marketers that the senior market is not a single homogeneous segment, but a diverse group of consumers, and that marketing strategies should be tailored to this diversity. However, existing research has not provided a sufficient framework for capturing heterogeneity in the senior ma...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Japonês |
| Опубліковано: |
Japan Marketing Academy
2023-01-01
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| Серія: | Maketingu Janaru |
| Предмети: | |
| Онлайн доступ: | https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.015/_html/-char/en |
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