Social Media Usage On MSMEs' Performance: The Moderating Role Of Innovation Capability
This study aims to determine whether using social media such as TikTok, Instagram, and Facebook can improve the performance of MSMEs if innovation capability is used effectively. The research employs a quantitative approach, involving 300 respondents who are MSME owners or managers in Kebumen Regenc...
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| Hoofdauteurs: | , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Universitas Tarumanagara
2024-02-01
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| Reeks: | Jurnal Manajemen |
| Onderwerpen: | |
| Online toegang: | http://ecojoin.org/index.php/EJM/article/view/1805 |
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