Strategic destination branding in Hawai‘i : American imperialism and myth-making using Barthes’ semiotic theory
Hawai‘i’s tourism destination brand perpetuates the myth of paradise. In Hawai‘i, this myth originates from the early 20th century and has been based on a set of tangible and intangible assets, including environmental beauty, relaxation, hospitality, and native Hawaiian traditions. In examining Hawa...
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| Format: | Artigo |
| Idioma: | Inglês |
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Presses de l'Université du Québec
2024-12-01
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| Col·lecció: | Téoros |
| Matèries: | |
| Accés en línia: | https://journals.openedition.org/teoros/12763 |
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