Livestream Scheme Selection in the E-Commerce Supply Chain: Under Agency and Resale Sales Modes
As digital platforms reshape the commercial landscape, brands increasingly collaborate with these platforms to enhance product sales. Many adopt livestream as a strategic tool to attract more traffic, typically choosing between Artificial Intelligence (AI) or Key Opinion Leader (KOL) approaches. Mea...
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| Autores principales: | , , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
MDPI AG
2025-05-01
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| Colección: | Systems |
| Materias: | |
| Acceso en línea: | https://www.mdpi.com/2079-8954/13/5/397 |
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