Understanding repurchase intention in online ticketing: a hybrid PLS-SEM and ANP approach
Abstract This study explores the factors impacting repurchase intention in Indonesia’s online ticketing platforms, focusing on perceived ease of use, perceived usefulness, perceived price, customer satisfaction, and trust. While these variables have been widely studied in developed markets, limited...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
SpringerOpen
2026-03-01
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| سلاسل: | Future Business Journal |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1186/s43093-026-00783-z |
| الوسوم: |
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