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The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

Recent advances in information technology (IT) have allowed visitors to more completely explore and admire cultural heritage sites, overcoming time, distance, and language barriers through emerging technologies like holography, augmented reality (AR), and virtual reality (VR). In the tourism industr...

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Hovedforfatter: Rania Magdi Orabi
Format: Artigo
Sprog:Árabe
Udgivet: Mansoura University, Faculty of Tourism and Hotels 2022-06-01
Serier:Maǧallaẗ Kulliyyaẗ Al-Sīyāḥaẗ wa Al-Fanādiq (Ǧāmiʿaẗ Al-Mansoura)
Fag:
Augmented Reality
Destination Visit Intention
immersive experience
visitor satisfaction
Experiential Value
Online adgang:https://mkaf.journals.ekb.eg/article_260793_695e8bf8efa3bf5f0954613621f68174.pdf
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