Churn management in hospitality
Abstract This research paper presents a novel churn management approach tailored to the hospitality industry. Focused on enhancing customer retention, the proposed model consists of two integral pillars: churn identification and proactive action. Leveraging the BG/NBD model as a foundation, the iden...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
SpringerOpen
2025-06-01
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| Serier: | Journal of Big Data |
| Fag: | |
| Online adgang: | https://doi.org/10.1186/s40537-025-01204-8 |
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