Modelling the new brand equity of destination theory and travel intention: an empirical study from Vietnam
Purpose – There is a lack of research on the causal relationship between a tourism destination’s new brand equity and travel intention. This study aims to identify and explore the model of tourism destination new brand equity, validate and evaluate the relationships between tourism destination ne...
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| Главный автор: | |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Faculty of tourism and hospitality management
2023-08-01
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| Серии: | Tourism and Hospitality Management |
| Предметы: | |
| Online-ссылка: | https://thm.fthm.hr/images/issues/vol29no3/3_Bui |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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