L’implicite et l’art de positiver
After a brief overview of the DaimlerChrysler group, the article studies the implicit message contained in the promotional discourse of the Group’s 2005 annual report.The assumption regarding the excellence of all products manufactured by the group is an explicitly expressed leitmotiv which makes us...
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| Hoofdauteur: | |
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| Formaat: | Artigo |
| Taal: | Francês |
| Gepubliceerd in: |
UGA Éditions/Université Grenoble Alpes
2007-12-01
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| Reeks: | ILCEA |
| Onderwerpen: | |
| Online toegang: | https://journals.openedition.org/ilcea/677 |
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