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Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour

This study aims to examine the marketability of homemade food and to understand the need for an entrepreneurial venture start-up in Oman. In addition, it explores barriers to buying or selling homemade food. The research is based on a qualitative study using purposive sampling techniques by an inde...

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Principais autores: Mohammed Muneerali Thottoli, Tif Said Suhail Al Mazroui, Duaa Suleiman Amur Al Hoqani, Maather Mohammed Al-Alawi
Format: Artigo
Sprog:Inglês
Udgivet: Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE) 2023-12-01
Serier:Multidisciplinary Business Review
Fag:
Homemade food
marketability
entrepreneur
venture start-up
Online adgang:https://journalmbr.net/index.php/mbr/article/view/7140
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