Sexual Appeals in Advertising: The Role of Nudity, Model Gender, and Consumer Response
This study examines whether sexual appeals, specifically nudity (body coverage) and model gender, shape consumer responses to advertising. Guided by the Elaboration Likelihood Model, we test whether these factors operate as peripheral cues when argument strength is minimal (fragrance advertising). I...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
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MDPI AG
2025-09-01
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| Reeks: | Administrative Sciences |
| Onderwerpen: | |
| Online toegang: | https://www.mdpi.com/2076-3387/15/9/363 |
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