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Reinforcing the Role of Cyber Village in Improving Indonesia MSMEs Through an Exploratory Study

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, especially those offering culturally unique products, face challenges in sustaining and growing their businesses. Digital marketing, particularly through social media, presents an opportunity to foster the development of these enterprises. H...

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Principais autores: Rina Anindita, Valentinus Hartadi Prastowo, Jonathan Parker
Format: Artigo
Sprog:Inglês
Udgivet: Pandawan Sejahtera Indonesia 2025-09-01
Serier:Aptisi Transactions on Technopreneurship
Fag:
social media
digital marketing
msmes
village
sustainability
Online adgang:https://att.aptisi.or.id/index.php/att/article/view/401
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