Competitiveness of city geo-brand assessment: selecting the research methodology
The article studies the problem of selecting the research methodology of a city geo-brand in order to identify the optimal methodological tools for assessing its competitiveness. The author’s interpretation of a city geo-brand concept has been offered, the features of a city geo-brand concept choice...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Publishing House of the State University of Management
2023-07-01
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| coleção: | Вестник университета |
| Assuntos: | |
| Acesso em linha: | https://vestnik.guu.ru/jour/article/view/4530 |
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