Does Traditional <em>Guanxi</em> Still Matter in Social Commerce: An Empirical Study in Taiwan
This study aims to explore if traditional <i>guanxi</i> facets (i.e., <i>ganqing</i>, <i>renqing</i> and <i>mianzi</i>) between buyer and seller affect buyer’s trust in seller, recommendation and purchase intention in social commerce. It also investigates the mediating effects of recommendation inte...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
MDPI AG
2020-11-01
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| Ráidu: | Journal of Theoretical and Applied Electronic Commerce Research |
| Fáttát: | |
| Liŋkkat: | https://www.mdpi.com/0718-1876/16/3/24 |
| Fáddágilkorat: |
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