The Influence of Perceived Brand Globalness, Perceived Brand Localness on Healthy Food Products in Indonesia

The study sought to investigate the impact of brand globality and brand locality perceptions on brand credibility. Then, examine the impact of brand credibility on your brand relationship. The AMOS program analyzed the hypothesis proposed in this study using a structural equation model (SEM). Purpo...

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מידע ביבליוגרפי

Principais autores:	Rafly Anggiat, Kurniawati Kurniawati
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-10-01
סדרה:	Indonesian Interdisciplinary Journal of Sharia Economics
נושאים:	Perceived Brand, Globalness, Localness, Healthy Food Products
גישה מקוונת:	https://e-journal.uac.ac.id/index.php/iijse/article/view/5504
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!