PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN TIKET MASKAPAI AIRASIA
This research aims to explain the influence of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the purchase decisions of flight tickets on AirAsia Indonesia. The questionnaires were distributed to 105 respondents through online platforms, and interv...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universitas Udayana
2024-07-01
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| Schriftenreihe: | Jurnal IPTA |
| Online-Zugang: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/110542 |
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