Repositioning the Durban Chamber of Commerce using the 4Ps of marketing
Due to regular changes in leadership, the 157 year old Durban Chamber of Commerce and Industry was steadily losing membership and found itself having to justify its existence to its membership and other stakeholders. In order to remain relevant, it was necessary for the Chamber to rethink its strate...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Institute of Marketing Management Graduate School
2016-11-01
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| Col·lecció: | The Retail and Marketing Review |
| Matèries: | |
| Accés en línia: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR12_2_1-13.pdf |
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