Design of Bi-Level Programming Model for a Decentralized Production-Distribution Supply Chain with Cooperative Advertising
In this paper, we investigate a decentralized manufacturer-distributer supply chain. In addition to global advertisement, the manufacturer participates in the local advertising expenditures of distributer. Bi-level programming approach is applied to model the relationship between the manufacturer an...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Persa |
| Udgivet: |
Allameh Tabataba'i University Press
2016-09-01
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| Serier: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| Fag: | |
| Online adgang: | https://jims.atu.ac.ir/article_4167_de04edec5abc299bd6349be3cc70d51a.pdf |
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