Exploring the Factors Influencing AI Adoption Intentions in Higher Education: An Integrated Model of DOI, TOE, and TAM

This study investigates the primary technological and socio-environmental factors influencing the adoption intentions of AI-powered technology at the corporate level within higher education institutions. A conceptual model based on the Diffusion of Innovation Theory (DOI), the Technology–Organizatio...

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Bibliografiske detaljer

Principais autores:	Rawan N. Abulail, Omar N. Badran, Mohammad A. Shkoukani, Fandi Omeish
Format:	Artigo
Sprog:	Inglês
Udgivet:	MDPI AG 2025-06-01
Serier:	Computers
Fag:	AI adoption diffusion of innovation theory (DOI) higher education structural equation modeling (SEM) technology–organization–environment (TOE) framework technology acceptance model (TAM)
Online adgang:	https://www.mdpi.com/2073-431X/14/6/230
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