Trust and mistrust in fan relationship management: survey evidence on Russian football fans
IntroductionTrust is a key factor in governance and business. This is notably the case in professional sports with the large stakeholder group of fans as they claim a more active role than consumers in other industries. Thus, they may influence sport policy directly or indirectly, positively or nega...
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| Үндсэн зохиолчид: | , , , |
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| Формат: | Artigo |
| Хэл сонгох: | Inglês |
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Frontiers Media S.A.
2025-12-01
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| Цуврал: | Frontiers in Sports and Active Living |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://www.frontiersin.org/articles/10.3389/fspor.2025.1715122/full |
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