Pengaruh Sikap Terhadap Celebrity Endorser Dan Daya Tarik Celebrity Endorser Terhadap Minat Beli Hand And Body Lotion Nivea Di Kota Semarang
Current marketing strategies are growing and applied by various companies are marketing strategies that utilize the popularity of a celebrity. This has an effect on consumer purchase intention when buying a product as a result of effective advertising. Consumer attitudes on celebrity endorser become...
Gardado en:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universitas Diponegoro
2024-07-01
|
| Series: | Jurnal Studi Manajemen Organisasi |
| Acceso en liña: | https://ejournal.undip.ac.id/index.php/smo/article/view/66738 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|