Towards a marketing strategy for financial & Banking literacy: a case study for Saudi Arabia
The purpose of this study was to design a successful marketing plan to promote financial and banking literacy in Saudi Arabia. The study, which will help Vision 2030, found significant knowledge and behavior gaps when it analyzed secondary data in reports published by the Saudi Central Bank and the...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Árabe |
| Publicat: |
University of Tamanrasset
2026-01-01
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| Col·lecció: | مجلة الاجتهاد للدراسات القانونية والاقتصادية |
| Matèries: | |
| Accés en línia: | https://alijtihed.univ-tam.dz/article/view/266 |
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