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The Role of Marketing Skills in the Growth of SMMEs in Masvingo Province, Zimbabwe

This study investigated the role of marketing skills in the growth of Small, Medium, and Micro Enterprises (SMMEs) in Masvingo Province, Zimbabwe. It focused on four key components: certified marketing per-sonnel, knowledgeable marketing personnel, the success of marketing campaigns, and customer en...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Pamire Jongwe, Solly Matshonisa Seeletse, Watson Ladzani
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Wohllebe & Ross Publishing 2025-02-01
Cyfres:International Journal of Applied Research in Business and Management
Mynediad Ar-lein:https://www.wr-publishing.org/index.php/ijarbm/article/view/157
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