MODERN ASPECTS OF MARKETING RESEARCH APPLICATION AS DETERMINANT OF PROMOTIONAL MIX IN BUSINESS ENTITIES FROM MILK PROCESSING INDUSTRY IN THE REPUBLIC OF MACEDONIA

The basis of marketing concept refers to the fact that companies exist in order to satisfy consumers’ needs. In order to achieve its objectives and be successful, a company needs tobe aware of its customers’ wishes and preferences, so that it should gather information that could be obtained through...

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Ngā kaituhi matua:	Katerina BOJKOVSKA, Fanche JOSHEVSKA, Andrijana VELEVSKA, Sasho BOJKOVSKI
Hōputu:	Artigo
Reo:	Inglês
I whakaputaina:	Stefan cel Mare University of Suceava 2018-09-01
Rangatū:	Food and Environment Safety
Ngā marau:	marketing research integrated marketing communications milk processing industry marketing campaigns promotion
Urunga tuihono:	http://www.fia.usv.ro/fiajournal/index.php/FENS/article/view/599
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!