Brand Equity Role in Customers Planned Behavior in the Egyptian E-Banking Sector
Abstract The purpose of this paper is to investigate the impact of Brand Equity dimensions on customers planned behavior of the e-banking services in the Egyptian banking sector. Therefore, a questionnaire had been adopted and directed to customers of e-banking services in the Egyptian...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Árabe |
| Publicado em: |
جامعة الزقازيق، کلية التجارة
2019-04-01
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| coleção: | Maǧallaẗ Al-Buḥūṯ Al-Tiǧāriyyaẗ |
| Assuntos: | |
| Acesso em linha: | https://zcom.journals.ekb.eg/article_122623_4344b52deced456615009c51773cbe2f.pdf |
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