PERSONAL BRAND VALUE CATEGORIES. COMMERCIALIZATION OR DEHUMANIZATION?
The article presents the research results on personal brand value categories. No systematized compilation of personal brand values has yet been identified that considers both marketing and humanistic perspective. Therefore, the questions are: what categories of personal brand values can be distingui...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Rzeszów University of Technology
2025-09-01
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| Schriftenreihe: | Humanities and Social Sciences |
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| Online-Zugang: | https://journals.prz.edu.pl/hss/article/view/2184 |
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