Establishment and development of the marketing management concept in modern conditions: European experience

The article examines the process of formation and development of the concept of marketing management in modern conditions, taking into account the European experience. The implementation of marketing management at enterprises is presented in the context of the development of modern client-oriented t...

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Principais autores:	T.P. Ostapchuk, K.O. Buzhymska
Format:	Artigo
Jezik:	Inglês
Izdano:	Zhytomyr Polytechnic State University 2024-08-01
Serija:	Економіка, управління та адміністрування
Teme:	digital marketing concept of marketing management marketing management management marketing
Online dostop:	http://ema.ztu.edu.ua/article/view/308970
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