The Impact of Entrepreneurial Ecosystems on Value Co-Creation in SME: The Moderating Role of Marketing Innovations
Value co-creation is essential for the success and sustainability of Small and Medium Enterprises (SMEs), enabling them to integrate resources and knowledge from multiple stakeholders, such as customers, suppliers, and universities, to develop innovative offerings. However, research drawing on Servi...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2025-12-01
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| Series: | Administrative Sciences |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/2076-3387/15/12/475 |
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