Consumer demand for healthy beverages in the hospitality industry: Examining willingness to pay a premium, and barriers to purchase
This study empirically examines consumer demand for healthy beverages within the hospitality industry. The research investigates sociodemographic and motivational factors that influence consumers’ ‘willingness to pay a premium’ (WTPP) price for healthy beverages using survey data from 1021 consumers...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Public Library of Science (PLoS)
2022-01-01
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| Серія: | PLoS ONE |
| Онлайн доступ: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9060329/?tool=EBI |
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