ChatGPT as an Emerging Digital Travel Advisor: Insights into AI Usefulness, Usability, and Consumer Decision Behavior
This study aimed to examine the role of ChatGPT in supporting travel decision-making by investigating its direct influence and the mediating effects of trust in AI-generated content, perceived usefulness, and perceived ease of use. Data were collected from 1208 qualified respondents and selected thr...
Gardado en:
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2025-12-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/0718-1876/21/1/6 |
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