Personal political rebranding through visual framing: the transformation of prabowo Subianto's visual self-presentation on instagram (2015–2024)

This study examines how personal political rebranding is constructed through visual framing by analyzing the transformation of Indonesia's President Prabowo Subianto's visual self-presentation on his official Instagram account (@prabowo) between 2015 and 2024. The observation period spans four polit...

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Bibliographic Details

Main Authors:	Eriyanto, Achmad Jamil
Format:	Artigo
Language:	Inglês
Published:	Frontiers Media S.A. 2026-05-01
Series:	Frontiers in Communication
Subjects:	instagram personal political rebranding political image transformation visual framing visual self-presentation
Online Access:	https://www.frontiersin.org/articles/10.3389/fcomm.2026.1807079/full
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