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The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase Intention

Environmental concerns and convenience in buying decisions are all significant aspects of influencing consumer purchasing decisions in the modern period. Hence, they must be addressed in fundamental marketing techniques. This Study sought to explain the direct influence of environmental concerns, co...

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Hlavní autoři: Alexander Zebua, Rosdiana Sijabat
Médium: Artigo
Jazyk:Inglês
Vydáno: Universitas Negeri Semarang 2025-03-01
Edice:Management Analysis Journal
Témata:
On-line přístup:https://journal.unnes.ac.id/journals/maj/article/view/15610
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