THE POTENTIAL OF THE SPICE ROUTE AS AN INSTRUMENT OF NATION BRANDING AND PROMOTION FOR INDONESIA: A SWOT ANALYSIS
Indonesia's Spice Route, historically a vital trade network, is now being strategically leveraged for nation branding, cultural diplomacy, and economic promotion. This study employs a SWOT analysis to evaluate Indonesia's strengths, weaknesses, opportunities, and threats in revitalizing the Spice R...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Indonésio |
| Publicat: |
universitas jenderal achmad yani
2025-06-01
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| Col·lecció: | Dinamika Global |
| Matèries: | |
| Accés en línia: | https://ejournal.fisip.unjani.ac.id/index.php/jurnal-dinamika-global/article/view/3348 |
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