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Identifying the Factors That Affect the Customer Experience and Customer Satisfaction Impact on Repurchasing Behaviors in Online Retailers in IRAN

After the success of Digikala as the largest online retailer in Iran, many online retailers emerged to achieve their appropriate market share. It seems that examining customer behavior in online retailers needs to be further explored and enhanced to achieve competitive power. The purpose of this stu...

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Huvudupphov: Mohammad Ali Tousi, Seyed Mahdi Sadat Rasoul, Sepideh Shafia
Materialtyp: Artigo
Språk:Persa
Utgiven: Shahid Beheshti University 2021-03-01
Serie:چشم‌انداز مدیریت صنعتی
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Länkar:https://jimp.sbu.ac.ir/article_101154_8200f492b65191cdbc00c1ad1ab15828.pdf
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