The Search of Russian National Branding Idea Under the Logic of Formation of a Multipolar Global World
The article is devoted to the analysis of methodological fundamentals of national brand strategy forming on the identity base. A communicative branding model should have a basis as a central theme, which has a significant value for the citizens and for the international actors. The author states tha...
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| Main Author: | |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2016-12-01
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| Series: | RUDN Journal of Political Science |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/political-science/article/view/8845 |
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