Factors influencing the adoption of cashless transactions: toward a unified view
Purpose – This study aims to construct an appropriate framework by incorporating essential components from the most renowned theories to investigate the variables that impact behavioural intentions towards embracing cashless transactions (CLT). Design/methodology/approach – A survey was conducted to...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Emerald Publishing
2024-06-01
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| シリーズ: | South Asian Journal of Marketing |
| 主題: | |
| オンライン･アクセス: | https://www.emerald.com/insight/content/doi/10.1108/SAJM-11-2022-0071/full/pdf |
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