Americanizing the World? U.S. Advertising Abroad in the American Century, the View from Italy
Largely based on unpublished company records, the article chronicles the evolution of J. Walter Thompson Italia, the Italian branch of the leading American advertising agency in the twentieth century, between Reconstruction and the “Hot Autumn.” First, it intends to offer additional material and in...
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| Formato: | Artigo |
| Idioma: | Inglês |
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University of Turin
2016-09-01
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| Series: | RSA Journal |
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| Acceso en liña: | https://ojs.unito.it/index.php/rsajournal/article/view/8630 |
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