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King Customer. Contested Conceptualizations of the Consumer and the Politics of Consumption in the Netherlands, 1920s-1980s

This article examines the question of how transnationally traveling narratives of consumption have made sense of an emerging modern Dutch consumer society. It particularly focuses on the way in which the King Customer metaphor entered the Netherlands in the interwar years as an Anglo-American adver...

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Библиографические подробности
Главные авторы: Chris Dols, Maarten van den Bos
Формат: Artigo
Язык:Inglês
Опубликовано: openjournals.nl 2017-09-01
Серии:BMGN: Low Countries Historical Review
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Online-ссылка:https://bmgn-lchr.nl/article/view/6645
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