Mapping audience engagement of cultural organizations
Audience engagement is a new strategic approach of cultural organizations when they aim to turn audience members to active participants and thus build their personal relationships with the organization. There are various suggestions how to make audience engagement stronger, but lack of evidence how...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
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Vilnius University Press
2019-12-01
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| Serie: | Vilnius University Open Series |
| Soggetti: | |
| Accesso online: | https://www.journals.vu.lt/open-series/article/view/18400 |
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