Which Market Entry and Product Line Strategies Ought Organisations to Adopt for Emerging Economies?

Emerging economies offer tremendous potential for organisations seeking to expand globally and to attain the associated rewards. However, organisations differ in their entrepreneurial tendencies to enter new markets and to introduce new products in emerging economies. Organisations also differ in th...

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Bibliografiske detaljer

Principais autores:	Joseph Cherian, Karen J. Crooker, Peter Knight, James B. McPhaul, Michael T. Manion
Format:	Artigo
Sprog:	Inglês
Udgivet:	Vilnius University Press 2010-05-01
Serier:	Organizations and Markets in Emerging Economies
Fag:	organisation type entrepreneurial traits market entry strategy product line strategy performance measurement emerging markets
Online adgang:	https://www.journals.vu.lt/omee/article/view/14307
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