Asserting Librarian Expertise and Value in Strategic Marketing Efforts

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both...

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Dades bibliogràfiques

Autors principals:	Memo Cordova, Elizabeth Ramsey
Format:	Artigo
Idioma:	Inglês
Publicat:	Marketing Libraries Journal 2019-08-01
Col·lecció:	Marketing Libraries Journal
Matèries:	Branding libraries marketing social media creativity
Accés en línia:	http://journal.marketinglibraries.org/summer2019/04_MLJv3i2_Column_Branding_Cordova_Ramsey.pdf
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