Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
LLC "CPC "Business Perspectives"
2014-04-01
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| Col·lecció: | Innovative Marketing |
| Accés en línia: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5626/im_en_2014_01_Rowe.pdf |
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