The Influence of Insurance Services Marketing on Customer Behavior: A Case Study of Algeria's CAAT Insurance Company
The research problem revolves around the nature of marketing applied in insurance institutions and its implications for their performance. It is crucial to understand the unique characteristics of insurance products and services, which differentiate them from other products. This understanding is e...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Árabe |
| Vydáno: |
University of Laghouat
2024-06-01
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| Edice: | دراسات العدد الاقتصادي |
| Témata: | |
| On-line přístup: | http://journals.lagh-univ.dz/index.php/djei/article/view/3905 |
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