A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance

Nowadays, firms try to improve their performance by means of different factors. Among these components, market orientation with the two approaches of exploration and exploitation behaviors, has particular influence on different types of innovation and business performance. The purpose of this survey...

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Detalhes bibliográficos

Principais autores:	Aida Shiva, hashem aghazadeh, ali heidary
Formato:	Artigo
Idioma:	Persa
Publicado em:	University of Tehran, Faculty of Management 2017-11-01
coleção:	‫مدیریت بازرگانی
Assuntos:	Exploitative market orientation Exploratory market orientation Firm Performance Incremental innovation Radical innovation
Acesso em linha:	https://jibm.ut.ac.ir/article_63844_cc4c85f25ae95b84b148827b211f4f71.pdf
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