Topic mining of E-commerce feedback: An LDA approach to boost content marketing
Digital marketers face challenges distilling vast review corpora into content themes. This LDA study on 30 K Amazon reviews extracts interpretable topics having delivery = 0.12 prob, optimal at 10 topics with UMass score = 0.45. In this era of social media, content is the first thing that hooks a pr...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Elsevier
2026-06-01
|
| Schriftenreihe: | Franklin Open |
| Schlagworte: | |
| Online-Zugang: | http://www.sciencedirect.com/science/article/pii/S2773186326001179 |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|