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The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia

The purpose of this research is to examine the impact of social media usage on employee and organization performance. The research was done on one multinational IT Company. Social media usage was measured using knowledge sharing, decision making and communication. Organizational performance was meas...

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Principais autores: Grace Shalini A/P Radhakrishnan, Abdul Basit, Zubair Hassan
Formato: Artigo
Idioma:Inglês
Publicado: University of Warsaw 2018-01-01
Series:Journal of Marketing and Consumer Behaviour in Emerging Markets
Assuntos:
knowledge sharing
communication
decision making
employee high performance
organization performance
Acceso en liña:https://press.wz.uw.edu.pl/jmcbem/vol2018/iss1/3/
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