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GOODWILL IN SYSTEM OF EFFICIENT COMPANY’S DEVELOPMENT

With the development and stabilization of the business climate and market relations in Russia, more companies move to a new, qualitatively higher level of their development, with the goodwill being one of the company’s main assets. The article specifies the definition of the goodwill as an intangibl...

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Hovedforfatter: N. A. Makashova
Format: Artigo
Sprog:Inglês
Udgivet: School of Public Administration of Lomonosov Moscow State University 2015-09-01
Serier:Модернизация, инновация, развитие
Fag:
knowledge-driven economy
intangible assets
goodwill
goodwill capitalization
strategic asset
business entity
Online adgang:https://www.mir-nayka.com/jour/article/view/58
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