Comparing Autobiographical Brand Images and Neutral Images Regarding False Memory Formation
Introduction: Consumers’ prior experiences form an episodic memory that largely influences their decision-making process. This episodic memory is mainly linked to cognitive and emotional perception and we know that brand image influences our cognitive and emotional perception. Nevertheless, it has n...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
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Iran University of Medical Sciences
2022-07-01
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| Schriftenreihe: | Basic and Clinical Neuroscience |
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| Online-Zugang: | http://bcn.iums.ac.ir/article-1-1932-en.html |
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