PECULIARITIES OF APPLICATION OF DIFFERENT ADVERTISING TOOLS IN RUSSIA
One of the most important and relevant business problems is the search for the optimal advertising budget and its distribution on advertising tools. This study focuses on the analysis of advertising budgets and its structure in the Russian market. In paper compares various types of advertisers, and...
Bewaard in:
| Hoofdauteur: | |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Peoples’ Friendship University of Russia (RUDN University)
2017-12-01
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| Reeks: | RUDN Journal of Economics |
| Onderwerpen: | |
| Online toegang: | http://journals.rudn.ru/economics/article/view/17773 |
| Tags: |
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