THE ROLE AND IMPLICATIONS OF TELEMARKETING IN MEDIA. CASE STUDY: TRANSILVANIA EXPRES DAILY PUBLICATION OF BRASOV
During crisis, one of the first measures taken by the leadership management is the reduction, sometimes major, of marketing budgets. But, during this period, the promotion is essential and neglecting the communication actions may lead to significant losses on a long term basis. In the current econom...
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| Principais autores: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
University of Petrosani
2010-01-01
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| Serija: | Annals of the University of Petrosani: Economics |
| Teme: | |
| Online dostop: | http://www.upet.ro/anale/economie/pdf/20100410.pdf |
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